British American Tabacco: Bannatyne Takes on Tobacco
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description
Duncan Bannatyne, multi-millionaire and the scourge of Dragons' Den journeys to Africa to explore the rise in the number of kids smoking, and the activities of one tobacco company in particular. He uncovers evidence of the extraordinary marketing tactics of one British-based cigarette company which he believes are encouraging kids to smoke. His sharp business brain forensically gathers the evidence and then confronts the company back in London. But this is not just a hard hitting investigation, this is an emotional journey for Bannatyne. An ex -smoker himself, he loves Africa and in his travels he has a laugh with a tobacco grower, he is teased by the dinner ladies at a school in Malawi where he helps to cook the dinner, and he has to deal with the cockroach in his hotel room. He also meets kids as young as 11 who are not only smoking 10 a day, but also trying to make a living selling cigarettes.
OUR COMMENTS
The film maker travels to Africa to investigate whether British American Tobacco is marketing to children in Africa. The documentary itself is about BAT but the filmmaker often becomes the focus of the camera himself. His travels do show us something horrible that we probably would never have heard of or thought about otherwise.
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