Big Bucks, Big Pharma: Marketing Disease and Pushing Drugs

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"Big Bucks, Big Pharma" pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, "Big Bucks, Big Pharma" challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
OUR COMMENTS
In my opinion this is the best made film on our site today regarding the persvasiveness of drug companies in our every day lives. The film starts with narration by the famed journalist Amy Goodman but lets the interviews themselves narrate the film later on. Though this film doesn't address the subject directly, if you want to know why the United States doesn't provide universal healthcare, I think that you should watch this movie. Why should we have free or inexpensive healthcare if the current system is so profitable?!
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